Maaret Henriksson: Building a business case for technical communication

Wherever you sit in a technical communication organization — writing content, leading a team, or owning the strategy — you’ve probably had this experience: you know something needs to change (a new platform, more headcount, a different way of working), but when you ask for it, the answer is ”show me the business case.” Building one is definitely not easy — it means combining many different factors: numbers that are easy to measure and ones that aren’t, different stakeholders with different priorities, and a story that has to hold up under scrutiny. Let’s picture together in the webinar 12.10. how to do this through few case examples.